Long-term website strategy without content burnout? Sí se puede. These posts walk you through SEO, evergreen content, blog planning and structure strategies designed specifically for small business founders building with intention. Whether you’re new to content or deep in the weeds, this is your next step toward a sustainable visibility strategy.
We've all thought it once or twice – "I want to go viral. I want this post to take off. Why don't I have more traffic coming to my website?" Getting caught up in the idea of overnight success is easy, especially when it is being flashed at us from all different directions. "Why can't I be them?!" We want to be the next big thing and achieve our goals as quickly as possible, even when we are unpr[...]
In the past ten years, I've definitely built at least 100 websites (which may be on the lower end), so not only have I seen trends change, but I have also seen what consistently works. The most important thing I've learned is that a website is not just a digital business card. It's a powerful interactive marketing tool, lead generation engine, and customer service platform – it's you when you ar[...]
So you're writing your first blog post? ¡Felicidades! That's a big deal. Hitting publish on your first post can feel overwhelming, but it doesn't have to. This guide walks you through how to optimize blog posts from the jump, so you're not just writing to write. You're writing with purpose. Even if your blog is brand new, starting with optimization in mind will help your content work for you lon[...]
We have all heard the phrase that content is king. But there are a few things that play into factor here: people are inundated with content at the moment, people's attention spans are shorter than ever and if not done strategically, you can continue to produce so much content that you can burn out. That's why it's crucial for businesses and content creators to make the most out of what they've got[...]
DISCLOSURE: SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING THAT AT NO ADDITIONAL COST TO YOU, I WILL RECEIVE A COMMISSION IF YOU CLICK THROUGH AND MAKE A PURCHASE. Whether you run a local bakery or a small consulting firm, the success of your business often depends on how easily customers can find you on the internet. That's where SEO, or search engine optimization, comes in. Let's explor[...]
Sales page vs. landing page - do you know the difference and which is right for your marketing strategy? Understanding the nuances between the two is imperative, as each serves a distinct purpose and can significantly impact your conversion rates. Let's discuss what sales pages and landing pages are, their differences and how to create effective ones. We'll also highlight the essential rol[...]
A website vs a sales funnel. These two tools are often pitted against each other, but the truth is: it's not either/or. You need both. But hang tight, cafecito in hand, because we're breaking it all down. Understanding the difference between a website and a funnel can completely shift how you approach your digital strategy. This isn't just about building something pretty; it's about creating sy[...]